Marketing & Communications Strategies for Aging and Accessibility (CAPS I) - Guilderland, NY

Marketing and Communications Strategies for Aging and Accessiblity (CAPS I)

Instructor: Esther S. Greenhouse, CAPS, CGP

Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best
practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.

As a graduate of this course, you will be able to:

• Explain the three segments within the Aging in Place market that present business opportunities for building professionals
• Implement a process for promoting new opportunities for products and services in the Aging in Place market
• Enhance your sales process with effective techniques for the Aging in Place market

LOCATION: Accessible Home Solutions - 2050 Western Avenue - Suite 101 (Star Plaza) - Guilderland, NY 12084

Date: Thursday, November 8, 2012

Time: 9:00 AM - 5:00 PM

Registration Deadline: October 24, 2012

Designation Credit:

CAPS: Master CSP

Continuing Education Credit:

CAPS; CGA; CGB; CGP; CGR; CSP; CMP; CMB; CMR; Master CSP; MIRM

AOTA: 0.6 CEUs

To register for the CAPS I Program, please complete a registration form listed below and return to Juli Turner's attention at Fax# (518) 465-0635. To register on-line, please go to our Learning Management System at:
www. knowledgetobuildon.com.